Automated Company Data Enrichment and CRM Sync

This n8n workflow automates the process of enriching company data and managing it within HubSpot and Google Sheets. It triggers on new entries in a Google Sheet, filters out incomplete or duplicate data, uses OpenAI GPT-4 to gather detailed company insights, and then updates or creates company records in HubSpot. Finally, the enriched data are stored in Google Sheets for recordkeeping and analysis.

The workflow begins with a trigger whenever a new row is added to Google Sheets, filtering out rows with empty company names. Valid entries are then enriched using GPT-4, which provides detailed insights into each company, including industry, size, headquarters, and a brief description, formatted as JSON.

Next, the workflow searches for existing companies in HubSpot by domain (company name). If the company does not exist, it creates a new entry in HubSpot with the enriched data, ensuring no duplicates. The updated or newly created company information is then appended to a Google Sheet for tracking and auditing.

This workflow is particularly useful for sales and marketing teams to automate lead enrichment, maintain CRM data accuracy, and streamline operational efficiency in B2B outreach efforts.