Automated Customer Marketing Sync between Shopify and Mautic

This workflow facilitates seamless synchronization of customer data and marketing preferences between Shopify and Mautic. Triggered by customer updates in Shopify, it checks whether the customer is subscribed to marketing. If subscribed, the customer is added to a specific Mautic segment; if unsubscribed, they are removed. Additionally, the workflow handles webhook validations and updates customer consent status in Shopify via GraphQL API calls, ensuring consistent marketing preferences across platforms. This automation is ideal for businesses wanting to maintain accurate marketing lists and customer preferences automatically, improving engagement and compliance.