Automated Lead Generation Using Google Maps Data

This n8n workflow automates the process of generating leads by leveraging the Google Maps API, Google Sheets, and multiple retry mechanisms.

It initiates manually or on a schedule to fetch places based on subcategories and zip codes. The workflow performs multiple steps, starting with retrieving configurations from Google Sheets, setting parameters such as zip codes and subcategories.

Next, it loops through zip codes and subcategories, making POST requests to Google Places API to search for relevant locations based on the input criteria. The data returned includes details like place ID, name, address, ratings, reviews, and website.

The workflow handles API rate limits with exponential backoff retries, preventing exceeding Google Sheets or Google Maps API limits. It removes duplicate places, extracts individual place data, and updates a Google Sheet with the new information, marking each row’s status.

Practical use cases for this automation include real estate lead generation, local business outreach, or market research by systematically collecting and organizing location data from Google Maps into a structured Google Sheet for further analysis or outreach.