Automated Lead Re-Engagement with AI and Outlook

This workflow automates the process of re-engaging cold or inactive leads by analyzing their previous email interactions and drafting personalized re-engagement emails using AI. It starts by pulling lead data from Google Sheets, retrieves recent email conversations from Outlook, and then summarizes these interactions with OpenAI’s GPT-4 model. The AI suggests strategies for re-engagement and drafts professional emails, which are then automatically saved as drafts in Outlook. The entire process streamlines lead re-engagement efforts, making follow-ups more timely and tailored, ideal for sales and marketing teams aiming to revive dormant contacts.