Automated Solar Lead Reactivation Campaign

This n8n workflow automates the process of re-engaging cold leads in the solar energy sector through a structured multi-week communication sequence. Its purpose is to systematically follow up with potential customers via SMS and email, analyze responses, and leverage AI to tailor further engagement. The process begins with a schedule trigger to activate the workflow and retrieves targeted leads from Google Sheets. Each lead progresses through a series of scheduled communications: SMS messages in week 1, 2, and 4, and a follow-up email in week 3. The workflow waits between messages to optimize timing and prevent overwhelming leads. It integrates Twilio nodes for sending SMS, email nodes for email outreach, and a webhook for receiving lead replies. Incoming responses are parsed, analyzed, and augmented with AI-generated replies using OpenAI services. Based on response intent, lead data is updated in Google Sheets, and successfully engaged leads are marked accordingly. This comprehensive automation is ideal for solar companies aiming to re-engage cold prospects, improve lead conversion rates, and personalize outreach at scale.