Automated Lead Gathering from Yelp and Trustpilot with AI Insights

This comprehensive n8n workflow automates the process of lead generation by scraping business data from Yelp and Trustpilot based on user-defined location and category inputs. Initially, users input location details through a form trigger. An AI analyzes the location to identify key sub-areas, which are then used to guide BrightData’s API to scrape relevant businesses from Yelp. The workflow monitors the scraping progress, fetches the data, and records it in Google Sheets.

Subsequently, the workflow cleans and deduplicates data, extracts unique business websites, and generates Trustpilot review URLs for each site. Trustpilot reviews are scraped similarly, with progress monitored and data saved for analysis. AI generates personalized outreach emails to potential leads, which are then sent via Gmail.

Additional features include email parsing, AI-driven content creation, and extensive data handling steps to ensure only unique and verified leads are engaged. This workflow is ideal for digital marketing agencies seeking to automate lead prospecting and outreach efficiently, leveraging AI insights and web scraping tools.

Overall, this automation streamlines lead discovery, validation, and client outreach, saving manual effort and increasing outreach accuracy for local business marketing campaigns.