This comprehensive n8n workflow automates the process of creating UTM-tagged URLs, generating QR codes, storing data, and scheduling Google Analytics reports for marketing campaigns. It is designed to streamline campaign tracking and reporting, ensuring marketing teams can efficiently monitor performance.
The workflow begins with a manual trigger, where users input campaign parameters such as website URL, campaign ID, source, medium, name, and term. These parameters are then used to construct a complete UTM URL through a code node, which dynamically appends tracking parameters to the base URL.
Next, the generated UTM link is uploaded to an Airtable database for record-keeping and easy access. Simultaneously, a QR code is created using a web request to QuickChart, embedding the UTM link for easy sharing in physical or digital materials.
Additionally, the workflow includes a scheduled Google Analytics report node that automatically generates insights on campaign performance, focusing on key metrics such as sessions, sources, and mediums. The analytics summaries are analyzed by an AI language model, which prepares a concise executive report.
This report is then sent via email to the marketing manager, providing actionable insights without manual effort. The overall workflow offers a robust solution for marketing teams aiming to automate tracking, data storage, and performance reporting of their campaigns in a seamless manner.
Practical scenarios include managing multiple marketing campaigns, tracking offline and online engagement, or optimizing marketing strategies based on real-time analytics, all with minimal manual intervention.
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