This n8n workflow automates the process of enriching Salesforce leads by integrating with Explorium’s AI-powered prospect matching and profiling services. Starting with a trigger on new lead creation in Salesforce, the workflow performs a series of actions: it matches lead data with Explorium’s prospect database, filters successful matches, extracts prospect IDs, and bulk enriches contact and profile information through Explorium’s APIs. The enriched data is then merged, flattened, and used to update the original Salesforce lead. This automation enhances lead quality, providing sales teams with comprehensive and validated prospect information in real time.
The process begins with a Salesforce trigger node that listens for new leads. Once triggered, the lead data is sent to Explorium’s matching API to find potential prospect matches. Only successful matches are processed further, where prospect IDs are extracted for bulk enrichment of contact details and professional profiles. Multiple enrichment nodes run in parallel to maximize data collection, and their results are merged and flattened to ensure compatibility with Salesforce update fields. Finally, the enriched lead information updates the original Salesforce record, enabling more informed sales outreach.
This workflow is ideal for sales and marketing teams aiming to automate lead data enrichment, improve lead scoring, and ensure data accuracy by leveraging AI-driven prospect intelligence from Explorium within Salesforce.
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