Automated TikTok Influencer Discovery and Outreach Workflow

This workflow automates the process of discovering TikTok influencers relevant to a specific industry and business. It integrates Bright Data for scraping profiles based on user-input keywords, analyzes influencer relevance with Anthropic’s Claude AI, stores data in Google Sheets, and sends targeted outreach emails via Gmail.

The process begins with a user submitting a form containing search keywords, business details, and industry information. The workflow triggers a data fetch from Bright Data’s API to discover TikTok profiles matching the keyword. After a wait period to ensure data collection, it retrieves detailed profile snapshots from Bright Data.

The scraped influencer data, including profile URLs, followers count, and descriptions, is then stored in Google Sheets for record-keeping and further analysis. Simultaneously, the workflow uses Claude AI to evaluate each influencer’s relevance to the business and industry, generating insight reports.

Subsequently, the workflow filters influencers to identify highly relevant profiles and sends personalized email outreach containing influencer details, aiming to establish collaborations. This automation is practical for marketing teams seeking to streamline influencer marketing outreach, especially when targeting TikTok creators in niche markets.