This n8n workflow automates the process of managing leads based on their responses, integrating tools like Lemlist, HubSpot, Slack, and OpenAI. The goal is to streamline follow-ups, unsubscribe contacts, and create deals based on engagement, ensuring timely and personalized communication.
The workflow begins with a Lemlist trigger that detects when a lead replies to an email. It then analyzes the reply text using OpenAI to categorize the response into ‘interested’, ‘out of office’, ‘unsubscribe’, or ‘other’. Based on this categorization:
– If the lead unsubscribes, the workflow automatically triggers Lemlist to unsubscribe the email.
– If interested, it marks the lead as interested in Lemlist, retrieves the contact ID in HubSpot, and creates a new deal, notifying the team via Slack.
– If the lead is out of office, it initiates a follow-up task in HubSpot and informs the team through Slack.
This workflow is particularly useful for sales teams and marketing automation to efficiently handle responses, maintain updated contact statuses, and accelerate the sales pipeline through automated actions and notifications.
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