Automated Data Extraction and Integration from SerpAPI to Google Sheets

This n8n workflow automates the process of extracting data from Google’s SERP API, processing it, and updating a Google Sheets document. It is triggered by incoming chat messages and streamlines data handling for search result analysis or similar use cases.

The workflow begins when a chat message is received, triggering the ‘When chat message received’ webhook node. It then sets initial variables and processes, including ‘Initialization’ and ‘Variables Chat’ nodes to prepare context and parameters for extraction.

Next, the ‘Extract SerpAPI Map’ node calls SerpAPI to fetch search results data, which is then split into individual items by the ‘Split Out SerpAPI’ node. Each item is further processed in the ‘Extract SerpAPI Map’ node to extract relevant structured data.

Finally, the ‘Prepare Data’ node formats this data, which can be converted into an XLSX file or directly inserted into Google Sheets using the ‘Get Data in XLSX’ and ‘Upsert Data in Sheets’ nodes. Additional sticky notes are used for documentation and debugging purposes.

This workflow is ideal for automating the collection and analysis of search engine data, keeping data up-to-date without manual intervention, and enhancing productivity for SEO or research teams.