AI-Driven Lead Research and Outreach Automation

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This n8n workflow automates the process of identifying, analyzing, and enriching potential business leads from LinkedIn using Ghost Genius API, OpenAI, and Google Sheets. It begins with a manual trigger to search for companies based on specific criteria, retrieves detailed company info, filters viable prospects, and evaluates their interest level with AI scoring. The workflow continues by finding decision-makers within each company, enriching profiles, and generating personalized call scripts. It also updates the records in Google Sheets for ongoing lead management. This automation greatly enhances prospect targeting and outreach efficiency, making it ideal for sales and marketing teams aiming to streamline outreach efforts.

Steps involved include:

– Initiating LinkedIn company searches filtered by keywords, location, and company size.

– Extracting and filtering valid companies based on followers and website data.

– Scoring companies with AI to assess their interest potential.

– Checking and updating existing records to avoid duplicates.

– Finding decision-maker profiles, enriching contact details, and extracting relevant professional information.

– Generating personalized cold call scripts using OpenAI.

– Storing all relevant data in Google Sheets for tracking and follow-up.

This workflow is useful for sales teams looking to automate lead generation, qualification, and outreach processes, saving time and increasing the precision of their prospecting efforts.

Node Count

>20 Nodes

Nodes Used

@n8n/n8n-nodes-langchain.openAi, aggregate, code, filter, googleSheets, httpRequest, if, limit, manualTrigger, scheduleTrigger, splitInBatches, splitOut, stickyNote, stopAndError, wait

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