Automated Meta Conversion API Event Sender

This workflow automates the process of sending event data to Facebook’s Meta Conversion API whenever a new demo meeting is scheduled via Google Calendar. It helps businesses track user interactions for advertising and analytics by automatically capturing specific calendar events and sending the relevant data to Meta. The workflow begins with a Google Calendar trigger that monitors for new event creations. It filters events to only process those with a name matching a specified filter, such as ‘Demo’. For matching events, the workflow formats the event data, hashes user email addresses for privacy, and constructs a POST request to Facebook’s Conversion API with the event details, including user data and event parameters. This automation enhances marketing analytics by seamlessly integrating scheduling activities with ad tracking, making it ideal for sales teams, marketing departments, and agencies seeking to optimize their conversion tracking workflows.