AI-Driven Outreach Automation with Gmail and Google Sheets

This n8n workflow automates personalized B2B outreach by integrating Gemini, Gmail, and Google Sheets. It begins with a scheduled trigger, periodically retrieving leads from a Google Sheet. For each lead, it validates email addresses, fetches related website content, and cleans the data by removing HTML tags. Using this information, it generates a tailored outreach message via Google Gemini’s language model, crafting professional and engaging emails that highlight the lead’s company’s interests.

The workflow then sends these personalized messages through Gmail, ensuring compliance with rate limits by introducing appropriate delays. It also updates the lead status directly in Google Sheets, helping track outreach progress. Additional functionality includes the ability to handle incoming chat messages for further engagement. This setup is ideal for marketing teams seeking to automate cold outreach processes efficiently and at scale, utilizing AI for personalized communication.