Automated Outreach and Research with n8n and Slack

This n8n workflow automates sales outreach by integrating company research, prospect data enrichment, and personalized email generation, combined with Slack notifications. The process begins by triggering on a product launch webhook, which prompts the system to gather relevant company data via the Explorium MCP. If company details are found, it retrieves a list of targeted prospects based on specific criteria such as role and department. Each prospect’s profile is enriched with contact and professional data from Explorium, and a personalized email is generated for outreach. If no specific prospect data is available, a general email is crafted using company insights. Slack notifications are sent at various stages to keep the sales team informed. This workflow is ideal for automating targeted outbound campaigns, enriching prospect information, and maintaining seamless communication within sales teams.