This n8n workflow automates the process of enriching new company data and adding targeted leads to a CRM system, streamlining sales and marketing operations. It is triggered when a new company is created in Pipedrive, then enriches company details using Datagma, updates the CRM, and finds potential leads based on specific criteria.

The process begins with a Pipedrive trigger that detects when a new company is added. The workflow then calls Datagma’s API to gather comprehensive company information, including funding, website traffic, industry, and employee count. Simultaneously, it captures and prepares potential lead data, evaluating if the lead matches ideal buyer criteria based on job titles and employee scores.

If the lead is considered an ideal buyer, the system further searches for verified email addresses via Datagma’s email lookup API. It combines enriched data and lead information, then updates the company profile in Pipedrive with additional details such as industry, funding, and website traffic. Additionally, it adds relevant contacts as persons in Pipedrive, including custom properties like job title and LinkedIn URL.

This workflow is highly practical for sales teams aiming for targeted outreach, enabling real-time enrichment of company profiles and lead information, ensuring more personalized and effective marketing and sales efforts.