Automated Lead Extraction and Enrichment Workflow

This n8n workflow automates the process of extracting business leads from Google Maps, enriching data with AI, and storing results in a database for cold outreach and marketing efforts. The process begins with a form where users submit location URLs, keywords, country, and their segment. The workflow then triggers Bright Data’s scraping API to gather business data from Google Maps based on the provided inputs. It monitors the scraping progress, downloads the data, and performs geolocation extraction from URLs.

Next, the workflow uses AI tools to analyze company websites (if available), scraping main content and generating structured summaries and personalized cold call scripts. The data, including business details, reviews, and AI-generated messaging, is organized and upserted into a Supabase database. Throughout the process, various sticky notes provide important setup information and guidance. The logic includes retry mechanisms for robust operation and handles multiple entries via looping.

This workflow is particularly useful for lead generation, market research, and outreach campaigns, especially when targeting local businesses listed on Google Maps. It combines web scraping, AI content analysis, and database management into an automated pipeline, saving time and increasing accuracy for marketing teams and business developers.