Automated HubSpot Company Enrichment Workflow

This n8n workflow streamlines the process of enriching HubSpot company records with detailed data from Bedrijfsdata.nl. It begins with a webhook trigger that captures property change events from HubSpot, specifically monitoring company updates. The workflow then verifies if the trigger is relevant—filtering for specific object IDs, portal IDs, and subscription types. It retrieves existing company data from HubSpot and, if a Bedrijfsdata.nl ID exists, fetches detailed company profiles from Bedrijfsdata.nl via its API. If no ID exists, it searches for the company profile using available HubSpot data, leveraging Bedrijfsdata.nl’s advanced matching algorithms. When a relevant company profile is found, the workflow updates the HubSpot record with enriched data like prospect IDs, KVK numbers, and LinkedIn links. Error handling nodes ensure that API issues, missing data, or incorrect requests are managed gracefully. This automation is ideal for maintaining up-to-date, enriched company information within HubSpot, improving data quality and supporting more effective outreach strategies.