Automated Lead Nurturing and Qualification Workflow

This n8n workflow automates the entire lead management process from capture to nurturing, streamlining sales follow-up and improving lead engagement. Starting with a webhook trigger, it captures new lead data from online forms or external sources. The workflow then validates, categorizes, and scores the lead through a custom function node, ensuring proper lead qualification. The information is automatically added to Google Sheets, serving as a CRM and record-keeping system. Based on predefined rules, the lead is assigned to a sales agent, who is immediately notified via Slack. An automated personalized email is sent to initiate contact, followed by a delayed nurturing email sequence that keeps the lead engaged over time. This workflow is highly practical for businesses seeking to automate lead qualification, improve response times, and nurture potential clients effectively, all while maintaining clear records and communication channels.