Automated Influencer Campaign Setup and Outreach

This n8n workflow streamlines the process of identifying, qualifying, and reaching out to social media influencers for marketing campaigns. It begins with a webhook trigger to receive campaign parameters, such as target audience and budget. The workflow then searches for influencers across Instagram, TikTok, and YouTube based on these criteria using API requests with stored credentials. Influencers are scored and qualified through a custom algorithm that considers follower count, engagement rate, platform relevance, and bio keywords. The top influencers are selected based on their scores. Personalized outreach emails are generated with tailored content and deliverables, and contact details are extracted or generated automatically. The workflow schedules follow-up emails after three days and tracks campaign progress in a Google Sheets document, logging key metrics like response status and estimated costs. This automation enhances efficiency for brands running targeted influencer marketing campaigns, ensuring timely outreach and performance monitoring.