Automated Cart Recovery and Follow-up Emails Workflow

This n8n workflow automates the process of recovering abandoned shopping carts on an eCommerce platform. When a cart is abandoned, a webhook triggers the sequence, which includes qualifying the cart based on value and customer email, generating personalized discount codes, and scheduling a series of follow-up emails. The workflow sends an initial recovery email after one hour, a second reminder after 24 hours, and a final promotional offer after 72 hours, each tailored with discounts and urgency to encourage purchase. It also includes analytics tracking to monitor recovery success, conversion rates, and email effectiveness. This automation provides a scalable solution to increase customer retention and sales recovery.