Automated Competitor Backlink Analysis Workflow

This n8n workflow automates the process of analyzing a competitor’s backlinks, fetching data from backlink exploration tools using Bright Data MCP, and storing the insights in Google Sheets. It begins with a manual trigger allowing users to specify a competitor’s domain easily. The workflow then employs a custom scraping agent to visit backlink profiles on platforms like Ahrefs or Moz, bypassing anti-bot protections via Bright Data proxies. The collected backlink data is parsed into structured JSON, split into individual backlinks, and each backlink is appended as a new row in Google Sheets, including details such as URL, title, category, and date. This automation is ideal for SEO professionals or digital marketers aiming to streamline competitor analysis, gather backlink opportunities, and facilitate outreach strategies without manual data collection and processing.