Automated Facebook Event Tracking from WordPress

This n8n workflow automates the process of collecting, normalizing, encrypting, and sending user event data from a website to Facebook’s pixel tracking. It begins with a webhook that receives data, which is then normalized to remove unwanted characters and format timestamps correctly. The data is subsequently encrypted for privacy and security. Finally, the workflow sends the encrypted event data to Facebook’s Graph API to track specific user actions such as purchases, enabling better ad targeting. This setup is useful for marketers and website owners seeking seamless, automated Facebook conversion tracking and analytics.