AI-Powered Salesforce Lead Enrichment Workflow

This n8n workflow automates the process of enriching Salesforce leads using Explorium’s AI-driven data services for enhanced prospect insights. It starts by triggering on new lead creation in Salesforce, then matches the lead data with Explorium’s prospect database to find relevant profiles. Successful matches are filtered and prospect IDs are extracted for bulk enrichment of contact details and profiles. The data is then merged, flattened, and processed to update the original Salesforce lead record with enriched information such as contact details, company info, and professional data. This workflow is ideal for sales teams aiming to improve lead quality and prospect intelligence automatically, ensuring their CRM data remains accurate and comprehensive.