Automate Lead Enrichment and Creation in Salesforce via HubSpot and Explorium

This workflow automates the process of enriching prospect data sourced from HubSpot and creating high-quality leads in Salesforce. Starting with a webhook trigger from HubSpot, it fetches contact details, then matches each contact against Explorium’s AI-powered prospect matching API. Valid matches are filtered and prospect IDs are extracted for bulk enrichment. Multiple enrichment endpoints from Explorium are used in parallel to gather detailed contact and profile information, which is merged, flattened, and formatted using a custom code node. Finally, the enriched data is used to create new leads in Salesforce. This setup ensures comprehensive, validated prospect information is seamlessly transferred into your CRM, enhancing lead quality and saving manual effort. It is ideal for sales and marketing teams aiming to improve lead quality through automated data enrichment and integration.