This n8n workflow automates the process of collecting prospect data, conducting company research, and generating personalized outreach emails, all triggered by a webhook event. It begins with a webhook accepting POST requests, typically from a form or external system, to initiate the workflow.
The workflow first retrieves company information using an advanced research node that analyzes recent events and updates the understanding of the company, which is crucial for highly tailored messaging. It then fetches a list of potential prospects (decision-makers in marketing roles with specific seniority levels) via an API call, filtering for those with valid emails.
If prospects are found, it processes their data, enriches it with additional contact details, and then formulates highly personalized email messages tailored to each individual, taking into account their role, skills, and recent company events. These emails are generated with AI language models optimized for natural, persuasive outreach.
The workflow also supports scenarios where prospect data is unavailable, generating generalized outreach messages based on company and event info. Finally, it sends the resulting messages to Slack channels or users for manual review or immediate follow-up, enabling seamless integration into a sales or outreach team’s workflow.
This automation is ideal for sales teams aiming to scale personalized prospect outreach, marketers preparing contextual campaigns, or any organization automating lead engagement triggered by real-time company activities.
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