Automated Lead Management and Enrichment Workflow

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This n8n workflow streamlines inbound lead management by automatically capturing new leads from a website, sending personalized thank-you emails, notifying a sales team, enriching lead data, and creating new contacts in HubSpot. It begins with a webhook trigger that receives lead details submitted via a web form. Upon receiving the lead, the system sends an immediate thank-you email to the lead using Gmail. Simultaneously, it notifies the sales team of the new submission via email. Additionally, the workflow employs Apollo API to enrich the lead’s data with additional contact details, which are then used to create a comprehensive contact profile in HubSpot CRM. Although the data enrichment node is currently inactive, it can be enabled for enhanced lead profiling. This automated process ensures prompt communication, accurate lead data collection, and seamless CRM integration, making it ideal for businesses seeking efficient lead management and nurturing.

Use this workflow when you want to automate the inbound lead capture process on your website, improve response times with automatic emails, keep your team informed instantly, and enhance CRM data accuracy with external data enrichment.

Node Count

0 – 5 Nodes

Nodes Used

gmail, httpRequest, hubspot, webhook

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