Automated Lead Enrichment and Validation in Google Sheets

This n8n workflow streamlines the process of enriching and validating lead data stored in Google Sheets by integrating multiple services and AI tools. It triggers on specific changes in a Google Sheet, filters leads for enrichment, and uses AI to scrape and verify data accuracy. The workflow involves steps such as fetching new contacts from HubSpot via webhook, performing data scraping with a language model, assessing confidence scores, and updating records accordingly. Leads with high-confidence data are automatically updated in the Google Sheet, while those requiring review are flagged for manual verification. The setup is ideal for businesses managing large volumes of lead data, enabling automated data enrichment, validation, and clean-up, saving time and improving data quality.