Automated Brand Monitoring and Reporting Workflow

This n8n workflow automates the process of monitoring brand mentions and competitor activity through AI-driven queries and reporting. Triggered on a daily schedule, it begins with a setup node where users define their brand name and customize a series of relevant queries related to brand perception, product features, competitor comparisons, and industry questions. These queries are sent individually to ChatGPT (via an HTTP request node) using the OpenAI API, retrieving insights and mentions from the AI model. A processing node then examines each response to identify if the brand is mentioned, noting any errors or issues.

All data is subsequently stored in a Google Sheet for record-keeping and further analysis. Finally, a detailed email report is generated, summarizing total queries, mentions, competitor references, errors, and overall sentiment, along with a visual table of individual query outcomes. The report includes a breakdown of competitor mentions and alerting if the brand is actively discussed online.

This workflow is ideal for brands, marketing teams, or PR agencies seeking an automated, data-driven way to track brand presence, understand public perception, and generate regular reports without manual effort. It combines AI queries, data logging, and reporting into a seamless, scheduled process, enhancing brand monitoring efficiency.