Automated Company ICP Scoring from LinkedIn Data

This workflow automates the process of scoring companies based on their LinkedIn profiles using custom criteria, helping businesses qualify and prioritize B2B leads efficiently. The flow begins with a form trigger where users input a company’s LinkedIn URL and Airtop Profile connection. It then unifies input parameters and calls the Airtop API to analyze the company’s LinkedIn data, including metrics like employee count, industry, and location. The API response is parsed to JSON and flattened into key scores such as AI focus, technical level, employee count, agency status, and geographic location. This detailed analysis results in a comprehensive ICP score, which can be utilized for lead qualification, CRM updates, or further analysis. Ideal for sales and marketing teams looking to automate lead scoring based on LinkedIn data.