Automated Company Prospecting and Scoring Workflow

This n8n workflow streamlines the process of prospecting companies on LinkedIn, enriching their data, and scoring them for potential sales or marketing campaigns. Starting with a manual trigger, it searches for target companies using the Ghost Genius API with customizable filters like keywords, location, and company size. The workflow extracts detailed company information, filters out irrelevant prospects based on followers and website presence, and checks for duplicates in a Google Sheets database.

A key feature is the AI-based scoring system that assesses each company’s relevance based on predefined positive and negative indicators. It evaluates how well each company fits the target profile, assigning a score from 0 to 10. The data, including the company profile, score, and a summary, is then stored in a Google Sheet, keeping your CRM updated.

This workflow is ideal for sales and marketing teams looking to automate lead generation, qualify prospects efficiently, and prioritize outreach efforts based on AI-driven insights. The integration of LinkedIn, Ghost Genius API, Google Sheets, and OpenAI makes it a powerful tool for scalable prospecting campaigns.