Automated Amazon Review Analysis & Creative Generation Workflow

This workflow automates the process of analyzing Amazon product reviews, generating insights, and creating promotional materials for marketing campaigns. It begins with a user submitting an Amazon product URL through a form trigger. The workflow then posts this URL to Bright Data’s API to start a data collection snapshot, which is periodically polled for completion. Once the data is ready, it retrieves the reviews, aggregates them, and uses an AI language model to summarize the weaknesses of competitors based on reviews. The summarized insights are further utilized to generate creative ad images with DALL·E via OpenAI’s API, tailored to address key pain points identified. Finally, the workflow composes and sends an email to media buyers with the analysis and the AI-generated image. This setup aids marketing teams in effectively analyzing competitors, deriving actionable insights, and creating targeted ad creatives automatically, saving time and enhancing campaign relevance.