Automated Lead Capture and Qualification Workflow

This n8n workflow automates the process of capturing, validating, enriching, and qualifying leads from multiple sources, streamlining the sales and marketing pipeline. It begins with a webhook that receives lead data from various channels such as website forms, social media ads, or webinars. The workflow then validates essential information (like email), enriches lead details using Clearbit and Apollo APIs to gather company and contact data, and scores each lead based on a set of criteria including company size, industry, role, email domain, and revenue. Based on the lead score, the workflow categorizes the lead into high, medium, or low priority and triggers corresponding actions—such as creating contacts in HubSpot, sending Slack notifications to sales or marketing teams, and initiating nurture sequences. This automation enables faster response times, targeted outreach, and more effective lead management, ideal for sales and marketing teams seeking to optimize lead handling and qualification.