This n8n workflow automates the process of synchronizing new Eventbrite signups with Pipedrive as potential leads. It runs on a scheduled basis, fetches all recent attendees from Eventbrite via API, merges this data with existing Pipedrive contacts to identify new entries, and then adds only the new attendees as leads in Pipedrive. This process ensures your sales team always has an up-to-date list of event participants without duplicates.

The workflow begins with a schedule trigger, set to run at regular intervals (e.g., every 10 minutes). It then executes a code node that programmatically calls the Eventbrite API to fetch all relevant event attendees, handling pagination to ensure all data is retrieved. The fetched attendee data, including custom questionnaire answers, is stored in a variable.

Next, the workflow retrieves current leads from Pipedrive using the Pipedrive API. A merge node combines this data with newly fetched Eventbrite attendees, filtering out existing contacts based on email address, leaving only new leads that aren’t already in your CRM.

Finally, the workflow adds these new attendees as leads in Pipedrive, mapping relevant properties like name, email, phone, and custom fields such as company and event date. This entire process can be scheduled to run automatically at desired intervals, streamlining event lead management and ensuring your sales pipeline stays current.

This setup is ideal for organizations hosting frequent events and wanting to automate lead entry, improve follow-up efficiency, and eliminate manual data entry errors.