Visitor Data Enrichment and Lead Qualification Workflow

This n8n workflow automates the process of capturing website visitor data, enriching it with detailed company intelligence, and scoring leads for targeted sales outreach. It begins with a webhook trigger that captures visitor information such as IP address, visited page, and referrer. The workflow then utilizes the ScrapeGraphAI API to scrape company details from the visitor’s domain. This data is combined with the visitor’s behavior via a custom script node to produce a comprehensive visitor profile. Next, a lead scoring algorithm evaluates the visitor’s potential based on industry relevance, company size, engagement, intent signals, and technology stack, assigning qualification levels like ‘hot’, ‘warm’, or ‘cold’. The enriched and scored data updates the CRM (HubSpot), and high-priority leads trigger real-time Slack alerts for sales teams. This workflow is ideal for businesses aiming to identify and prioritize web visitors for personalized sales engagement, especially in B2B contexts.