AI-Driven Personalized Outreach from Website Data

This n8n workflow automates the process of creating hyper-personalized cold outreach messages by combining lead data, website scraping, and AI content generation. The workflow starts with a manual trigger and retrieves lead information from a Google Sheet. For each lead, it scrapes their company’s website to extract meaningful content, which is then processed by OpenAI’s language model to craft personalized icebreaker messages. These messages are finally written back into the specified Google Sheet, ready for outreach campaigns. This workflow is particularly useful for sales teams, SDRs, and marketing agencies seeking to improve reply rates and engagement through tailored communication that feels genuinely personalized.