Automated Lead Enrichment with HubSpot and Explorium

This n8n workflow automates the process of enriching contact data by integrating HubSpot with Explorium’s AI-powered prospect matching and profiling. It triggers on new or updated contacts in HubSpot, retrieves recent contact details, and matches these prospects using Explorium’s API. The workflow then filters for successful matches, extracts prospect IDs, and performs bulk enrichment of contact information and profiles. These enriched data are merged, transformed through a custom code node, and finally, the updated information is pushed back to HubSpot, ensuring contact records are accurate, complete, and enriched. This automation is particularly useful for sales and marketing teams aiming to enhance lead data quality without manual effort.