Automated Matomo Analytics Insights & Reporting Workflow

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This n8n workflow automates the process of retrieving website visitor data from Matomo Analytics, analyzing user behavior with AI, and storing the insights in a Baserow database. It helps website owners understand visitor patterns, identify popular pages, and gather actionable SEO recommendations.

The workflow begins with a scheduled trigger that regularly fetches the latest visitor details from Matomo using its API, specifically targeting visitors with more than three visits within a specified period. It then parses this data into a readable format, highlighting visitor actions, pages visited, and engagement patterns.

Next, the parsed data is sent to an AI model hosted via OpenRouter, which analyzes the visitor behavior to provide insightful observations and suggestions for improving site engagement and SEO strategies. These insights are then stored in a Baserow database along with the current date and website name.

Additionally, the workflow includes manual trigger options and sticky notes with instructions for setup and customization, making it accessible for non-technical users. It is ideal for website administrators and digital marketers aiming to automate visitor analysis and enhance their site performance through AI-powered insights.

Node Count

6 – 10 Nodes

Nodes Used

baserow, code, httpRequest, manualTrigger, scheduleTrigger, stickyNote

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