Customer Segmentation and Reporting Workflow

This n8n workflow automates the process of fetching WooCommerce orders, performing RFM (Recency, Frequency, Monetary) segmentation, summarizing customer segments, and generating a detailed report. It starts with a scheduled trigger, retrieves all completed orders from WooCommerce, and then calculates RFM scores for each customer based on their purchasing behavior. The workflow classifies customers into segments like ‘Champions,’ ‘Loyal Customers,’ or ‘Lost,’ and creates an informative HTML report with tailored marketing recommendations for each group. This automation is ideal for eCommerce businesses seeking to refine their customer engagement strategies by gaining actionable insights from their purchase data, all run on a weekly schedule or manually triggered.