Automate Mautic Contact Updates from Calendly Events

This workflow automates the process of updating or creating contacts in Mautic whenever a new event is scheduled via Calendly. It begins with a trigger that listens for new invitee-created events in Calendly. When such an event occurs, the workflow automatically creates or updates a contact in Mautic using the invitee’s email and name. This ensures that your contact database remains current without manual data entry, streamlining your marketing and engagement efforts.

The workflow involves three main nodes:

1. An ‘On new event’ Calendly trigger that activates upon the creation of a new invitee.

2. A ‘Create/update contact’ Mautic node that receives data from the trigger and updates or creates a contact with the provided email and name.

3. A sticky note that explains the workflow purpose.

This automation is especially useful in scenarios where businesses want to keep their CRM contacts updated in real time as new leads or clients book meetings via Calendly, improving outreach and follow-up efficiency.