Automated Facebook Ad Account Balance and Metrics Retrieval

This n8n workflow is designed to automate the process of querying Facebook Ad account metrics, specifically focusing on balance information and ad performance. It integrates various nodes to trigger data collection either periodically or manually, processes the data, and stores results into Google Sheets for analysis. The workflow is useful for digital marketing teams seeking regular updates on ad spend, ad performance, and account balance without manual intervention.

The process begins with either a schedule trigger for periodic updates or a manual trigger for ad hoc checks. It includes a series of sticky notes for documentation and mapping nodes for data handling. The ‘Meta Ads’ node makes HTTP requests to Facebook’s Meta API to fetch ad account information such as balances and performance metrics. Conditional nodes check if the account is prepaid, influencing subsequent processing paths.

Data retrieved from Facebook is then stored in Google Sheets for record-keeping and further analysis. The workflow also includes nodes for sending email notifications via Gmail (currently disabled), allowing alerts or reports to be sent automatically. The use of loops and batch processing enables handling multiple ad accounts or data points efficiently.

This automation is practical for marketing agencies and businesses running digital advertising campaigns, providing a streamlined method to keep track of ad spend and account health regularly without manual data gathering.