Abandoned Cart Recovery Email Automation Workflow

This n8n workflow automates the process of recovering abandoned shopping carts in an eCommerce setting, primarily for Shopify stores. It tracks cart activity, sends targeted email reminders with discount codes, and logs actions for analytics. The workflow starts with a Shopify webhook trigger that detects cart activity or abandoned carts, and then fetches detailed cart information via HTTP requests. It extracts key customer and order data, then schedules follow-up actions such as sending reminder emails through Gmail. Additionally, the workflow checks whether the customer completed the purchase, updates logs in Google Sheets, and manages discount code application to incentivize return customers. Practical use cases include reducing cart abandonment rates, increasing conversion, and improving customer engagement through automated personalized follow-ups.