This n8n workflow automates the extraction and analysis of Facebook ad insights, scheduled to run daily at 3 AM or manually triggered for testing. It fetches advertising data from Facebook’s Graph API, processes it by splitting action data into categories, and filters actions based on monetary or non-monetary types. The workflow then consolidates key performance metrics into Google Sheets for easy tracking and reporting.
The process begins with either a scheduled trigger or a manual test trigger, initiating the workflow. Facebook Graph API nodes retrieve ad insights data for specific periods, such as yesterday or a custom date range. The data is split into individual actions, which are then filtered by type — monetary actions (like spend and purchases) or other actions.
Filtered data is organized into separate Google Sheets documents: one for general metrics, one for monetary actions, and another for non-monetary interactions. Sticky notes are used throughout to document progress or important notes for users. This workflow is valuable for digital marketing teams aiming to automate social media ad performance tracking, ensuring timely data updates for decision-making.
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