Automated Meta Ads Creative Performance Analysis with AI

This workflow automates in-depth analysis of Meta Ads creatives using AI models (OpenAI and Google Gemini). It fetches advertising performance data from Facebook, processes metrics like CTR, CPC, and conversions, and compares these against predefined benchmarks stored in Google Sheets. The analysis generates actionable insights—such as scale, optimize, or stop recommendations—helping marketers make data-driven decisions quickly and effectively. The workflow is flexible, allowing analysis of either entire campaigns through Facebook API or individual creatives from Google Sheets, and it integrates seamlessly with AI to provide expert-level assessments. Practical for digital marketers managing large ad volumes, this automation enhances campaign optimization, reduces manual effort, and supports strategic scaling or pausing of creatives.