This workflow provides a comprehensive solution for real-time social media sentiment analysis and brand monitoring across platforms like Twitter, Reddit, and LinkedIn. It combines scheduled automation and manual webhooks to scrape social media mentions, perform advanced sentiment and brand intelligence analysis, and generate actionable insights. The workflow then categorizes sentiments, detects potential crises, and sends targeted notifications through Slack for critical or positive mentions. Additionally, it updates a Google Sheets dashboard for ongoing tracking and analysis. This setup is ideal for brands aiming to proactively manage their online reputation, respond swiftly to negative feedback, and leverage positive engagement opportunities.