This n8n workflow automates the process of monitoring and responding to LinkedIn activity from thought leaders, integrating social listening with lead management. It starts with a webhook trigger to receive LinkedIn engagement data, which is then processed and categorized for storage in Google Sheets. The workflow checks if the post URL exists in the sheet to prevent duplicates and sends alerts via Slack whenever a new relevant post from a target audience is detected. It also enriches prospect and company data, appending information into separate sheets for further outreach efforts. This automation helps marketing and sales teams stay proactive by tracking social engagement, identifying potential leads, and facilitating timely responses.

Step-by-step, it begins with a POST Webhook to receive LinkedIn post and engagement data. Then, it extracts and formats key post details—URL, date, text—and prospect information like name, job title, LinkedIn URL, and company details. The data is appended to Google Sheets to maintain a record of posts and engagers. An ‘If’ condition prevents duplicate entries by checking if a post URL already exists in the sheet. If a new post is detected, a Slack notification alerts the team about the new LinkedIn activity, providing direct links and content snippets. Additional data management includes enriching prospect and company info, which is also stored in Google Sheets for further nurturing or outreach. The workflow is ideal for social listening campaigns, inbound marketing, and proactive engagement with industry influencers to boost brand visibility.