This workflow automates the entire process of creating and launching Facebook ad campaigns based on creatives stored in Google Drive. It is triggered weekly to search for new images and videos, uploads them to Meta Ads, creates ad creatives, campaigns, and ad sets, and finally generates new ads. The workflow also logs all relevant IDs and details into a Google Sheet for analysis.

Starting with a schedule trigger, it searches Google Drive for media files in a specific folder. Files are then downloaded and checked for their MIME type to differentiate between videos and images. Videos are uploaded to Facebook’s video library and used to create video creatives, while images are uploaded and converted into image creatives.

Once creatives are ready, they are merged with the campaign structure, which is generated only once per execution. Campaigns and ad sets are created with predefined objectives and targeting. The ad creation step involves generating ads with each creative, linking them to the ad set, and setting their status to paused.

As each ad is created, relevant details such as campaign ID, ad set ID, ad ID, and creative ID are saved to a Google Sheet for tracking and future performance analysis. The workflow is configured with essential Meta Ads IDs and parameters, making it easily adaptable for different campaigns.

This automation streamlines the process of testing new creative assets weekly, saving time and reducing manual effort while ensuring consistent campaign execution and data logging.