This n8n workflow automates lead engagement processes by integrating email, CRM, and marketing tools for efficient management of responses, follow-ups, and unsubscribe actions. It is designed to streamline communication and enhance outreach activities.

The workflow begins with the Lemlist Lead Replied trigger node, which activates whenever a lead replies to an email campaign. The reply text is sent to OpenAI for categorization into ‘interested’, ‘Out of office’, ‘unsubscribe’, or ‘other’. Based on this classification, the workflow branches:

– If the lead is interested, the workflow marks them as interested in Lemlist via an HTTP request and creates a new deal in HubSpot, linking it to the contact.

– If the lead requests to unsubscribe, the workflow automatically unsubscribes the email from Lemlist using the unsubscribe operation.

– If the lead is Out of Office, the workflow proceeds to retrieve their contact details from HubSpot and triggers a follow-up task, ensuring timely engagement.

– Additionally, the workflow sends Slack notifications at various points: welcoming a new interested lead with deal information, informing the team of a reply, and updating when a lead requests unsubscribe.

This automation is particularly useful for marketing teams managing email campaigns who want to respond swiftly to leads, keep track of engagement, and maintain good list hygiene without manual intervention.