Automated Notification for Email Replies via Mattermost

This n8n workflow automates the process of notifying a Mattermost team channel when a contact replies to a specific email campaign. It begins with an Emelia webhook trigger that listens for ‘replied’ events related to a campaign. Once a reply is detected, the workflow activates the Mattermost node to send a customized message to a designated team channel, informing them of the contact’s response. The message dynamically includes the contact’s first name and their company’s name, making notifications personalized and informative. This workflow is useful for sales or marketing teams who want to stay promptly updated on email campaign interactions without manual monitoring, ensuring timely follow-up and engagement.